f i l m _ a n d _ m o v i n g _ i m a g e : u n i v e r s a l _ n e t w o r k s : c r o s s _ p r o m o t i o n _ t v_ c o m m e r c i a l

title: 'diva' and 'muscleman'
customer/agency: universal networks
client: studio universal
length: 2 x 30 seconds and 2 x 15 seconds

description: cross-promotion-commercial on the pay tv platform premiere. studio universal positions itself as a pure movie channel showing
everything from hollywood classics to independent productions. in addition, the channel allows a glimpse behind the scenes with making-Of
Documentaries, Star features and movie news. the spot ideas were developed against this background, and reveal the little behind-the-scenes
finagling that goes on, ironically justifying the broadcaster's claim of bringing viewers 'näher dran am film' ('closer to the film').

creative director: universal networks, lars wagner
camera: matthias grunsky
production: lucie_p filmproduktion
art direction and director: dagmar jordan

awards: promax/bda los angeles 2002: silver in the branding/image category, new york festival: finalist certificate 2002

shot on: 35mm



diva spot: 30 seconds (flv)...
diva reminder: 15 seconds (flv)......
muscelman spot: 30 seconds (flv) ....
muscelman reminder: 15 seconds (flv) ....