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f i l m _ a n d _ m o v i n g _ i m a g e : k i n d e r n o t h i l f e _ e . v . : t v _ s p o t : d a c h _ u e b e r _ d e m _ k o p f
title: dach ueber dem kopf (A roof over your head)
customer/agency: kindernothilfe e.v., duisburg
length: main commercial 30 seconds, reminder 10 seconds
description: This kindernothilfe direct response tv-spot had the goal of attracting sponsors for children in need. The main priorities were:
1. emotion: at the center is a child, representing the many children in need who are supported by kindernothilfe.
2. information: the response telephone number is displayed for a long time, and the reminder reinforces this important aspect.
stations: vox, pro 7, sat 1, tm3, super rtl, ntv, n-24
the tv commercial was later adapted for kindernothilfe austria.
concept: the tv commercial was designed to show a stark contrast between words and images:
Text: sipho has a lovely toy (image: boy plays with an old plastic bottle)
text: sipho has health insurance (image: the boy bandages his injured foot with a scrap of cloth)
text: sipho has a roof over his head (image: the boy carries large pieces of cardboard box on his head), etc.
at the request of the client and the consultant, this contrast was removed from the final version.
actor: nkhanyiso donnell
audio postproduction: rainer janster
production: modern nomads / sb productions
concept and direction: dagmar jordan
shot on: dv, kwa zulu natal, south africa
drtv kindernothilfe commercial: 30 seconds (flv)
drtv kindernothilfe reminder: 10 seconds (flv)
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f i l m _ a n d _ m o v i n g _ i m a g e : k i n d e r n o t h i l f e : i n f o s c r e e n _ s p o t : d a c h _ u e b e r _ d e m _ k o p f
title: dach ueber dem kopf (A roof over your head)
customer/agency: kindernothilfe austria
length: 10 seconds
description: adaption of the 'dach ueber dem kopf' drtv commercial for the infoscreens in the Vienna subway system. The text was displayed as subtitles as
the infoscreens don't play sound. the response telephone number was replaced by the website address, which was visible for the full 10 seconds.
production and animation: dagmar jordan
kindernothilfe infoscreen commercial, austria: 10 seconds (flv, without sound)
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