f i l m _ a n d _ m o v i n g _ i m a g e : w e s t e r n _ s t a r : H e r t i e : t v - c o m m e r c i a l s
customer/agency: western star tv, essen length: 10 seconds
description: a heel breaks off a shoe, red wine overflows, kids' toys get broken... the little day-to-day mishaps are not so dire
because 'luckily there's hertie' - this is the message of these 10-second tv commercials. AT the client's request, these new
commercials hark back to
the department store's commercials that were well-known in the 90s, utilizing the high recall-factor
of hertie's aesthetic of that time.
client: hertie gmbh production: western star tv direction: dagmar jordan