f i l m _ a n d _ m o v i n g _ i m a g e : w o r l d _ w i d e _ f u n d _ f o r _ n a t u r e : c l a y m a t i o n

title: fred and the apple world
client: wwf, world wide fund for nature uk
production: kingston university, london
length: 2 minutes

description: several concepts selected from a competition received production funding from wwf for an animated short
film. the challenge was to present a selected environmental issue in a compact and humorous way. wwf distributes all
of the resulting short films under the label 'green animation, cartoons to save the world, presented by aardman's
tony robinson and peter lord.'

Hungry? Fred just doesn't know when to stop.
medium: claymation.

the story: the appetite of this man just can't be sated. He eats not only the tree that the apple he has just eaten was
growing on, but also everything else he can find on earth. the earth itself shrinks and fred keeps getting bigger. Finally,
the earth looks like no more than a half-eaten apple, which then collapses. Fred tumbles. but he finds a single, final seed and...
eats that, too! And then? (see the movie!)

production: kingston university, animation department
concept and animation: dagmar jordan

awards: wwf green animation award and rsa (royal society of arts) travel award 1992

shot on: u-matic



fred and the apple world, claymation: 2 minutes (flv)